This is NOT a deposit, this is a time reserving and supplying fee. The booking fee is NOT REFUNDABLE. However it MAY BE TRANSFERRED to another service or appointment time if the appointment time is changed not less than 14 days prior to the procedure only in case of a serious reason for such a change. 
Cancellation – booking fee can’t be refunded at any conditions. Reschedule - should be done not less than 14 days prior to the procedure with a serious reason. In case of late cancellation (less than 14 days) the booking fee can’t be transferred to another appointment, as due to sensitive character of our services, it's unlikely that your time slot can be filled by another client and it will cause a loss to our business. So this fee will cover our studio expenses (apportioned to each time slot) such as a rent, professional insurances, studio license, site service & hosting, education of the artist, studio equipment, consumables and time which are used to prepare the booked session. 
The booking fee won’t be refunded or transferred in case of 
1- late rescheduling, 
2- no-show, 
3- rescheduling after late arrival and 
4- cancellations. 
An additional $110 booking fee will be required for appointment booking/rescheduling.